MBNA’s Quantum Redefines the Credit Card for the Affluent Consumer
June 15, 2000
MBNA America announced today the introduction of Quantum, the exclusive credit card for those who demand the ultimate in features and services.
For almost 20 years, MBNA has led the field in the introduction of products to meet the needs of the affluent Customer. In 1983, MBNA pioneered the Gold MasterCard, and quickly attained the distinction of being the first to issue one million of the prestigious cards. Then, in 1996, MBNA launched the Platinum Plus card. With its $100,000 credit line and array of benefits, Platinum Plus soon became the much imitated industry standard.
Designed to appeal to the most discriminating person, and not available to the general public, the translucent Quantum surpasses both gold and platinum level cards. Quantum offers the ultimate in lines of credit, distinctive travel benefits, state-of-the-art Internet applications, security and Customer satisfaction.
Quantum Customers who qualify can access lines of credit totaling $1 million. The first $250,000 of the Quantum account is completely available by card, check, or cash. Beyond that a check-accessed line of credit can be arranged for an additional $750,000. So, even if the private seller of a rare collectible doesn’t accept credit cards, the Quantum Customer can simply write an access check.
But that’s only the beginning of what sets Quantum apart from other premium bank cards. All Quantum Customers will enjoy Quantum Assist(SM), an exclusive concierge service that puts a personal assistant at the Customer’s disposal to arrange anything from dinner reservations to finding that perfect gift. An optional Quantum Rewards(SM) program allows the Customer to earn up to 1 million miles per year, good for unlimited worldwide redemptions. So the Quantum Customer with sufficient miles can redeem points to fly first class to Sydney for a meeting, stay at a favorite 5-star hotel, take a luxury cruise around the South Pacific, and then fly home with a 2-day stop-over in Hawaii. All the Customer needs to do is make one phone call to Quantum Travel Services(SM). And the list of Quantum travel benefits goes on and on:
— Exclusive travel packages at the best resorts and destinations around the world and complimentary upgrades — Personal travel planners to assist with complex itineraries — Free Trip Cancellation and Trip Interruption Insurance
Quantum is also fully “Internet ready”. Protected by the highest level of security available, Customers have convenient and easy-to-use online access to their accounts, and are 100% protected against any unauthorized use. In addition, Quantum Customers receive:
— An optional electronic wallet that adds extra speed and convenience to online transactions in a secure encrypted environment — Full Internet access to concierge and travel services — Internet shopping tools
MBNA’s award winning Customer satisfaction commitment completes the package. The Quantum Customer can speak to a Personal Representative 24 hours a day, 7 days a week, receiving Quantum Priority Service. A special Merchant Dispute Advocacy service goes above and beyond to help resolve disputes with merchants. Quantum, the ultimate credit card, is designed to surpass the most demanding Customer’s expectations.
Pricing for Quantum varies, but the account typically features a 2.9% introductory rate and a fixed 13.99% rate thereafter. There is no annual fee, but the optional Quantum Rewards(SM) program costs $75 per year. There are no over-the-credit-limit-fees and no ATM transaction fees. Quantum Customers also enjoy preferred rates on MBNA Certificates of Deposit and Money Market Accounts, already among the best rates available nationally.
MBNA America, the pioneer in gold and platinum bank cards, now is introducing the ultimate: Quantum. With exclusive features to meet the needs of those who qualify, Quantum truly is only for the select few, and only from MBNA.
MBNA Corporation (NYSE: KRB), a bank holding company and parent of MBNA America Bank, N.A., a national bank, has $73 billion in managed loans. MBNA, the largest independent credit card lender in the world, also provides retail deposit, consumer loan, and insurance products. MBNA.com (www.MBNA.com) provides credit card, consumer loan, retail deposit, travel, and shopping services. SOURCE: MBNA Corporation
Contact: Steve Boyden, Senior Executive Vice President of MBNA, 302-432-1480, or fax, 302-456-8541, or E-mail,
sb*****@mb**.com
Website: http://www.mbna.com/
