GK Power, a Seoul-based smart card maker and online game provider, developed the luxury card and began selling it to local and overseas banks last year. Recently, it signed a $175,000 contract with Dubai First Bank in September to supply 1,000 cards _ worth 300 times more than conventional plain plastic cards _ for the bank’s most valued clients. Kim says this is just the beginning of the high-end card market that the company is looking to step into in the U.S., China, Europe and the Middle East